Hospitality’s only data activation platform

Your guest data has superpowers. We put them to work.

Revinate is the hotel data activation platform for independent hotels, resorts, hotel groups, and enterprise brands. We connect every platform where your guest data lives, clean and unify every guest profile, then put Ivy, our AI intelligence layer, to work on it – driving direct bookings, ancillary revenue, and results you can prove.

Composite of Revinate platforms and users

Trusted by hotels, resorts, groups and enterprise brands

What clean guest data adds up to

1.25B

guest profiles

$24B

in direct revenue driven for customers

+12.5K

hotels globally

17

years in hospitality

Your hotel CRM is a great start. Clean data is the superpower.

Better campaigns. Sharper targeting. Revenue you can prove.

Hoteliers know what a CRM is. That’s where it starts. But a CRM is only as smart as the data you feed it, and hotel data arrives scattered, duplicated, and half-finished. Our data activation platform fixes that first, cleaning every record into Rich Guest Profile® data. Some hoteliers call it a golden profile.

Then Ivy, our AI intelligence layer, reads the patterns: who’s ready to book again, what they spend on once they arrive, which guests are worth chasing.

That’s the evolution, from software your team operates to a platform that works alongside them.

Diagram explaining how Revinate Ivy operates in the CRM

Where the difference shows up

Your CRM, before and after

The workflow is identical. What moves is how much your platform knows before you ask.

A hotel CRM without clean dataA hotel CRM on Revinate’s data activation platformWith Ivy, our AI intelligence layer
✘ Works with data from one or two systems✔ Connects PMS, outlet and booking systems✔ Spots patterns across guest behavior and feedback
✘ Leaves your team exporting and cleaning CSVs✔ Cleans and deduplicates profiles automatically✔ Attributes room nights, direct revenue, and outlet spend
✘ Segments on broad buckets like “families”✔ Segments on stay history, spend and preferences✔ Turns these patterns into the next action

Built for hotels. Not bent to fit them.

The details that only matter in hotels

Generic platforms treat guests like shoppers. Revinate knows the difference between a booking, a stay, a spa treatment, and a return visit, because hospitality is all we do.

PMS integrations that just work

Revinate connects to the property management systems hotels actually run, legacy ones included. Guest data flows in without middleware or manual exports.

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Outlet data in every profile

Restaurant, spa, and golf spend lands in the same guest record as the room. We’ve connected 27,000 outlets to date and counting.

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Clean guest data, automatically

Revinate ingests, cleans, and deduplicates records from every system into Rich Guest Profile data. One guest, one profile, zero spreadsheet cleanup.

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Guest data where you work

Our outbound Oracle OHIP integration pushes clean guest data back into your systems. Your front desk recognizes a returning guest without hunting through tabs.

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Triggers that follow the stay

Booking, pre-arrival, in-stay, post-stay. Campaigns fire on real stay events, so the message lands to the right guest, at the right time.

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Revenue you can prove

Attribute direct bookings, room nights, and outlet spend to every campaign, at property and group level. Walk into the ownership meeting with receipts.

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Segmentation with real depth

Stop sending “Kids stay and eat free” to every guest on file. Segment on stay history, spend, and preferences instead.

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Made for lean teams

No data team required. Build, automate, and report from one platform, then get back to the guests standing in front of you.

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Built for scale

One guest, one profile, whole portfolio. Give HQ the big picture and each property the tools to make every stay personal.

Revinate Core composite illustrating data syncing across multiple platforms

Every hero needs a crew

Hospitality people, not a ticket queue

Revinate has spent 17 years building for hotels, and our support team shows it. They know a PMS from a POS and a rate code from a room type, and they know your busiest night isn’t the time to explain either. No wonder 60% of Revinate customers see 20X or more ROI.

12,500+ hotels supported
24/7/365 expert support
45-90 days. Typical implementation for a first property.
Two female hoteliers working on a laptop and feeling superpowered

Real hotels. Real revenue. No projections dressed as proof.

EOS Hospitality drove $35M in direct revenue

EOS Hospitality used Revinate Marketing to help drive more than $35M in revenue, with individual campaign averages of $32K in direct revenue. Read their customer success story →

EOS hotel exterior
Brittain Resorts & Hotels generated $63 million in direct revenue

85%. Brittain Resorts & Hotels drives 85% of all bookings through direct channels – shifting away from OTA distribution channels. Read their customer success story →

Brittain Resorts & Hotels
Revinate Data Activation Platform

One platform. Every revenue channel covered.

Integrated products. One source of truth.

Data activation is the engine. These products put it to work, and each one gets smarter because it runs on the same clean guest data and the same intelligence. One view of the guest, shared by the teams who sell the stay and the teams who deliver the experiences during the stay.

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Revinate Core

Customer data platform. See every guest clearly. Core connects, cleans, and unifies guest data from every system into Rich Guest Profile data. Explore →

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Revinate Marketing

Hotel email marketing. Send campaigns that convert. Personalized emails built on clean segments, from OTA win-backs to upsells, with revenue attribution. Explore →

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Hotel marketing automation. Automate the whole journey. Email and SMS fire on real guest moments, from booking to check-out and beyond. Explore →

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Revinate Chat

Virtual concierge. Answer guests instantly. Chat resolves up to 80% of routine questions using your own property content from the Vault. Explore →

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Revinate Feedback

Reputation management and surveys. Fix what guests notice. Collect reviews and surveys in one place, with Ivy reading the sentiment across them. Explore →

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Reservation Sales

Voice channel sales. Convert more calls. Agents get the guest data to make the right offer, and Ivy scores every call. Explore →

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RezForce

Call center service. Never miss a booking. Real reservation agents book direct whenever your team can’t pick up the phone. Explore →

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Revinate Vault

AI knowledge base. Hotels now have a single source of truth for property details, brand standards, and guest-facing information.  Explore →

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Revinate Ivy | AI intelligence layer

Meet the intelligence. Ivy is built into every product, trained on 17 years of hospitality data and 1.25 billion guest profiles. Meet the intelligence layer →

Superpowers that scale

Scale without starting over

From a regional hotel group to a global brand portfolio, Revinate gives every property clean guest data and the head office the full picture.

For hotel groups and management companies

Unify guest profiles across properties and roll reporting up to group level. Properties keep their autonomy. You keep the view.

For enterprise hotel brands

Start with one brand or region and scale to global HQ. GDPR compliance and SOC 2 certification come as standard.

Frequently asked questions

A hotel data activation platform connects the systems that hold guest data, including PMS, booking engine, restaurant, spa, and golf, then cleans and unifies that data into one profile per guest. It then puts that data to work. Ivy, our AI intelligence layer, reads the patterns and drives the action – segmented marketing, automated guest journeys, and measurable direct revenue.

Yes, and Revinate provides one. Your hotel CRM runs guest communications; the data activation platform underneath makes it effective by feeding it clean, unified guest profiles from every system. A CRM without clean data sends the right message to the wrong guest.

Revinate combines guest records from every property into Rich Guest Profiles, a single accurate record of who a guest is and what they do at your hotels. A guest who stays in two cities is one guest, not two. Group teams share segments and templates and see rolled-up reporting with drill-down to each hotel.

A golden profile, sometimes called a golden guest record, is the single authoritative record of a guest assembled from every system that holds their data: PMS, booking engines, outlets like spa, restaurant, and golf reservations. It merges the duplicates so a guest who books a room, a table, and a spa treatment is one guest, not three. Revinate builds this as Rich Guest Profile data. It’s what every campaign, conversation, and call runs on.

A Rich Guest Profile is the single authoritative record of a guest assembled from every system that holds their data: PMS, booking engines, outlets like spa, restaurant, and golf reservations. Our proprietary technology identifies the unique connections between multiple profiles that belong to the same guest. So a guest who books a room, a table, and a spa treatment is one guest, not three. This enables Revinate to build a powerful single Rich Guest Profile data lake, driving efficient, profitable outcomes across every campaign, conversation, or phone call.

Revinate boasts the hospitality industry’s most robust guest data ecosystem, featuring 140+ seamless integrations designed to eliminate data silos. We connect your entire tech stack, from industry-leading PMS platforms and 15+ booking engines (including Opera, Sabre SynXis, and Amadeus iHotelier) to your critical restaurant, spa, and golf systems, giving you a single, unified view of the guest journey through a perfectly synchronous data flow.

Revinate’s tools and support are brilliant. Many hotels use the platform globally and with Revinate sharing best practices, I learn new ways to improve.

Lindsay Armstrong
CRM Manager, Daniel Thwaites

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