In this week’s episode of Hotel Moment, Dana Cariss, Senior Vice President of Revenue Strategy at Coraltree Hospitality, joins Revinate CMO Karen Stephens with lessons on revenue strategy, the hotel guest experience, and understanding the true value of guest spend.

Dana explains hoteliers often miss out on additional revenue opportunities if they fail to track where each guest is spending on property. But with tailored guest messaging and thoughtful segmentation, Dana says hoteliers can truly maximize their guest’s share of wallet while delivering personalized experiences worth returning for.

Since data is at the heart of any revenue strategy, Dana also highlights the growing need for hoteliers to stay on top of their tech systems and choose technology that promotes a holistic and comprehensive view of guest data — making analysis easy and data actionable.

Tune in and discover the gaps in your revenue strategy to take a proactive approach to the hotel guest experience and tracking guest spend across your portfolio.