Inspiration

The Other House drives 425+ room nights from their newsletter

Subject line: In The Know this April

Sent: April 2023

Brand: The Other House

Category: Inspiration (Newsletter)

Hotel location: London, United Kingdom (EMEA)

Our thoughts:
The Other House successfully used their monthly newsletter to build excitement about the experiences and events happening at their property. By targeting their opt-in guests, they build brand loyalty and drive direct revenue with their newsletters. Creating a sense of urgency with their upcoming events and experiences, The Other House captured the attention of their guests. April’s newsletter had an impressive open rate of 50% and generated 425 room nights!

Open rate: 50%
Click-through rate: 2.5%
Room nights booked: 428

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