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Inspiration

Wir möchten uns kurz vorstellen!

Sent: June 2022

Brand: Van Der Valk

Category: Featured, Room Offer

Hotel location: Worldwide

Our thoughts:

Van der Valk Melle-Osnabrück setzt auf personalisiertes E-mail Marketing um direkt mit den Gästen zu kommunizieren und das neue Hotel Team vorzustellen. Das Hotel sendete diese Kampagne in verschiedenen Sprachen und nutze Segmentierung um die Gastdatenbank in verschiedenen Sprachen zu filtern. Wir sehen hier ein tolles Beispiel für eine gelungene Kampagne wo die Öffnungsrate überdurchschnittlich bei 34.5% und einer CTR von 4.5% lag. Insgesamt wurden mit der Kampagne 115 Buchungen generiert und zeigt den Erfolg von personalisierter Kommunikation.

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